Own Your Life.
Not Your Car.
Carplus
Digital Campaign
2020
Dragster Kommunikation
Client Services: Emil Gustavsson
Creative Director: Daniel Johansson
Copywriter: Peter Danielsson
Production Company
11 Frames
“Sell Cars Without Cars”
Carplus, Sweden’s leading private car leasing company, asked us to create a concept that highlights the hassle free lifestyle car leasing brings.
Driving with Benefits
We created short, benefit-led films tailored to different audiences and motivations. The content was designed to work across channels and formats, and could be combined into a cohesive brand film – allowing the campaign to stay relevant, efficient and effective throughout the entire customer journey.
Driving results over a long time
Driving Results Over Time
The investment in production paid off within the first few months. More importantly, the focus on people rather than specific car models gave the campaign longevity.
Years later, Carplus’ in-house team returned to update the material with a new logo, extending its life rather than replacing it.
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