Blackout
Taco Bell
Social Capmpaign
2015
LIA Awards Gold
Cannes Lions Silver Media
Cannes Lions Silver Cyber
CLIOS Awards Silver
DigitasLBi San Francisco
Creative Directors: Brad Myers, Paul Bjork
ACDs: Greg Coffin, James Duffy
Jr. Art Director: Daniel Johansson
Launch the New Taco Bell App
Taco Bell asked us to launch their new app. Instead of doing the expected and shouting about faster tacos, we did the opposite.
We went dark.
Saying nothing, got everybody talking.
All social media channels were shut down, leaving millions of followers wondering what was going on. With a brand like Taco Bell, silence travels fast. People started talking everywhere we weren’t, turning curiosity into momentum and making the app the most talked-about thing without saying a word.
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