The Center of Christmas
Nordstan
Brand
2022
Dragster Kommunikation:
Client Services: Emil Gustavsson
Production manager: Sofia Ek
Creative Director: Daniel Johansson
A More Engaged Nordstan
Nordstan wanted to feel more open, welcoming, and inspiring to everyone, while also shifting away from negative media perceptions. The goal was to connect with the people of Gothenburg and show that style and fun can happen anywhere.
Style for Everyone
To shift the conversation and make Nordstan feel truly approachable, we put the spotlight on the people of Gothenburg themselves. Instead of awarding the usual “best dressed” celebrity or influencer, the campaign invited anyone to nominate and vote for stylish individuals they admired.
By giving the public the power to nominate and vote, the campaign celebrated real, everyday fashion, encouraged engagement, and positioned Nordstan as a lively, inclusive hub where style and fun is for everyone.
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Carplus
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